EcoWater SoCal.
PRIVACY POLICY

1. Who We Are

This Privacy Policy describes how Yanchewski & Wardell Enterprises, doing business as EcoWater SoCal (collectively, “EcoWater SoCal,” “we,” “us,” or “our”), collects, uses, discloses, retains, and protects personal information.

EcoWater SoCal is an independently operated local dealer and distributor serving Southern California. EcoWater SoCal is a separate business entity from EcoWater Systems LLC and other manufacturers, retailers, and business partners. This Policy applies to personal information controlled by EcoWater SoCal through ecowatersocal.com and related pages, forms, advertisements, communications, and services that link to this Policy.

This Policy does not govern a third party’s independent privacy practices, including those of Costco, Lowe’s, EcoWater Systems LLC, Google, Meta, financing providers, or other websites and services. Their privacy notices govern information they independently control.

2. Scope

This Policy applies to personal information we collect through our website; website and advertising lead forms; telephone calls and text messages; email; customer-service and appointment interactions; events and promotions; and referrals or leads received from retail and business partners, including Costco and Lowe’s.

This Policy is intended for customers, prospective customers, website visitors, and other individuals interacting with EcoWater SoCal in a personal or household capacity. Separate notices may apply to employees, job applicants, contractors, and business-to-business contacts.

3. Notice at Collection: Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information. We collect only information reasonably necessary and proportionate for the disclosed purposes.

• Identifiers and contact information, such as name, postal address, service address, email address, telephone number, account number, online identifiers, Internet Protocol address, and customer or lead identification numbers.
• Customer and commercial information, such as products or services requested, considered, purchased, financed, installed, or serviced; appointment history; warranty and maintenance information; payment and transaction records; and communications with us.
• Internet and electronic activity, such as browser type, device information, pages viewed, links selected, referring pages, approximate location derived from an IP address, cookie identifiers, advertising identifiers, and interactions with our website, advertisements, and emails.
• Audio and communication information, including telephone call recordings when notice is provided and the parties consent, voicemail messages, text messages, emails, and customer-service communications.
• Lead and consent information, such as the source and date of an inquiry, form version, campaign, retail location, referring partner, consent language presented, checkbox or signature data, timestamp, IP address, call and text preferences, and opt-in or opt-out history.
• Professional or property-related information that you voluntarily provide and that is relevant to a requested residential or commercial water-treatment service.
• Inferences, such as likely service interests or marketing preferences derived from interactions with our website, advertisements, products, or services.
• Sensitive personal information only when reasonably necessary for a requested transaction or service. We do not use or disclose sensitive personal information to infer characteristics about an individual.

We may retain these categories for as long as reasonably necessary for the purposes described below, including providing services, maintaining warranties and customer accounts, honoring communication preferences, meeting legal and regulatory obligations, resolving disputes, preventing fraud, and establishing or defending legal claims. Retention periods vary based on the record type, relationship, applicable warranty or contract, and legal requirements. Consent, calling, texting, and do-not-call compliance records may be retained for at least five years or longer when reasonably necessary.

4. Sources of Personal Information

We collect personal information from:

• You, including when you complete a form, request a quote, schedule a consultation or service, enter a promotion, communicate with us, make a purchase, or opt in to communications.
• Your device and browser through cookies, pixels, tags, analytics tools, server logs, and similar technologies.
• Retail and business partners, including Costco and Lowe’s, when you request or authorize a referral or contact concerning EcoWater SoCal’s products or services.
• Costco and Lowe’s leads are transmitted to EcoWater SoCal through those retail partners’ systems rather than through EcoWater SoCal’s website forms.
• Advertising and technology providers, including Google, Meta, website hosting providers, customer-relationship management platforms, telephone and messaging providers, analytics providers, and marketing agencies.
• Service providers, installers, technicians, financing providers, payment processors, manufacturers, referral sources, public sources, and other parties involved in fulfilling your request or transaction.

5. How We Use Personal Information

We may use personal information to:

• Respond to inquiries and requests for contact, quotes, water testing, consultations, appointments, installation, maintenance, delivery, warranty support, and customer service.
• Communicate about transactions, appointments, service status, account matters, products, promotions, events, and offers, subject to applicable consent and opt-out requirements.
• Operate, maintain, personalize, analyze, secure, and improve our website, advertisements, products, services, and customer experience.
• Measure advertising performance, understand referrals, prevent duplicate leads, and deliver or evaluate interest-based advertising where permitted.
• Authenticate customers, process transactions, arrange financing when requested, maintain accounts and records, and administer warranties and programs.
• Record calls for quality assurance, training, documentation, security, and dispute resolution after providing notice and obtaining consent as required by California law.
• Detect and prevent fraud, abuse, security incidents, unlawful activity, and violations of our terms or policies.
• Comply with legal obligations, regulatory requirements, court orders, audits, and lawful requests; and establish, exercise, or defend legal claims.
• Carry out another purpose disclosed when the information is collected or with your consent.

6. Cookies, Analytics, and Advertising Technologies

We and our service providers may use cookies, pixels, tags, software development kits, local storage, and similar technologies. These technologies may be necessary for website operation and security, remember preferences, measure site and advertising performance, identify the source of an inquiry, and support advertising.

We use or may use services provided by Google and Meta. These companies may receive identifiers, device or browser information, website activity, and information about interactions with our advertisements. Depending on configuration and applicable law, this activity may constitute “sharing” of personal information for cross-context behavioral advertising under California law even when no money changes hands.

You may use browser settings and controls made available by Google, Meta, and other providers to limit certain cookies or advertising activity. Disabling cookies may affect website functionality. Browser settings do not necessarily control all pixels, local storage, or server-side technologies.

Our website does not currently respond to browser-based Do Not Track or Global Privacy Control signals as legally binding opt-out requests. Third parties providing analytics or advertising services may collect information about online activity over time and across different websites, subject to their own privacy notices and controls.

7. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients for the purposes described in this Policy:

• Service providers and contractors that support hosting, customer relationship management, scheduling, calling, messaging, email, analytics, advertising, payment processing, financing, installation, delivery, warranty administration, security, professional services, and records management.
• Retail and business partners, including Costco and Lowe’s, when necessary to administer a referral, retail program, requested service, complaint, or transaction.
• Manufacturers, financing providers, payment processors, insurers, auditors, accountants, attorneys, regulators, law enforcement, courts, and other parties when reasonably necessary for a transaction, legal obligation, security purpose, or claim.
• A buyer, successor, lender, or adviser in connection with a merger, financing, reorganization, sale, transfer, bankruptcy, or other business transaction, subject to appropriate safeguards.
• Other parties at your direction or with your consent.

EcoWater SoCal does not sell personal information for money or other valuable consideration. We do not provide customer or prospect lists to third parties for their own direct marketing. We may disclose information to service providers, contractors, retail partners, and other recipients for the limited operational purposes described in this Policy.

8. California Privacy Information

EcoWater SoCal does not sell personal information. Based on our current business size and data-processing activities, EcoWater SoCal is not presently subject to the California Consumer Privacy Act, as amended (CCPA). We periodically evaluate whether the CCPA applies as our business, data practices, and legal requirements change.

California residents may contact us with questions or reasonable requests concerning personal information using the contact information in Section 18. We will review and respond consistent with applicable law and our legal, contractual, warranty, security, record-retention, and dispute-resolution obligations. We may need to verify identity before providing, correcting, or deleting information.

California’s Shine the Light law may permit certain California customers to request information regarding disclosures of personal information to third parties for their direct marketing. EcoWater SoCal does not disclose customer or prospect information to third parties for those third parties’ own direct marketing. Questions may be submitted using the contact information in Section 18.

9. Telephone Calls and TCPA Consent

When you provide a telephone number and affirmatively request contact, EcoWater SoCal may call you about the specific inquiry, product, service, appointment, or program you requested, subject to applicable law and the disclosure presented when you submitted the number.

EcoWater SoCal currently uses manual live-agent calls for marketing outreach. If we later use technology or content requiring prior express written consent under the Telephone Consumer Protection Act (TCPA) or other law, we will obtain the required consent before doing so.

A privacy policy, standing alone, does not create consent to receive telemarketing calls or texts. Any required consent will be requested clearly and conspicuously at the point of collection. Consent to marketing is not a condition of purchasing goods or services.

Consent is limited to the business, communication types, purposes, and technology identified in the disclosure presented when consent is requested. A relationship or inquiry involving Costco, Lowe’s, EcoWater Systems LLC, or another entity does not by itself authorize EcoWater SoCal to call or text you. EcoWater SoCal will rely on a partner referral only when information supplied to us indicates that you requested or authorized contact from EcoWater SoCal.

10. Text Messaging Terms and Privacy

If you expressly opt in, EcoWater SoCal may send appointment, service, account, informational, or promotional text messages as described when you enroll. Message frequency varies. Message and data rates may apply. Consent to promotional text messages is not a condition of purchase.

You may revoke consent at any time by replying STOP to a message. Reasonable equivalent requests will also be honored. For assistance, reply HELP or call (760) 754-1960. We may send one nonmarketing message confirming an opt-out. After an opt-out, we will not send additional consent-based marketing texts unless you provide new consent. Operational communications that do not legally require consent may be treated separately when permitted by law, but we will honor applicable communication preferences.

Wireless carriers are not liable for delayed or undelivered messages. Do not send sensitive financial, health, or identity information by text. We may use messaging and telecommunications providers solely to transmit, manage, secure, and document messages. Mobile opt-in information and consent records will not be sold or shared with third parties for their own marketing or promotional purposes.

11. Do-Not-Call Rights

You may ask EcoWater SoCal not to make marketing calls to your number at any time, regardless of whether you are a prospect, current customer, former customer, or referred lead. You may make the request during a call, by voicemail, by text, by email, through our website, through customer service, or through another reasonable method.

We maintain company-specific do-not-call preferences in the Watertight CRM Web Portal and train relevant personnel to process requests. We aim to suppress marketing calls promptly and will do so within the time required by law. A do-not-call request overrides reliance on an established business relationship or earlier request for future marketing calls. We retain suppression information so the request remains effective for at least the period required by law.

If you previously made a do-not-call request to Costco, Lowe’s, or another referring partner, please tell EcoWater SoCal as well so that we can promptly confirm suppression in our systems. This request does not diminish any legal obligation applicable to EcoWater SoCal or the referring partner.

You may also register eligible telephone numbers with the National Do Not Call Registry at donotcall.gov. Registration does not prevent communications you request, certain nonmarketing communications, or other communications permitted by law.

12. Email Marketing

Marketing emails include an unsubscribe mechanism. You may unsubscribe by using that link or contacting us. An unsubscribe request does not prevent necessary transactional, account, safety, warranty, appointment, or service communications.

13. Call Recording

We may record telephone calls for quality assurance, training, documentation, security, and dispute resolution. EcoWater SoCal staff provide verbal notice that a call is being recorded. We record calls only after verbal notice is provided and consent is obtained as required by applicable law. If you do not consent to recording, tell the representative and use another available communication channel.

14. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for using appropriate care when sending information and for protecting account credentials.

15. Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website. We do not knowingly sell or share personal information of consumers under 16 without the affirmative authorization required by law. If you believe a child has provided personal information to us, contact us so we can evaluate and address the information.

16. Third-Party Websites and Services

Our website may link to third-party websites, portals, financing services, social-media platforms, maps, reviews, or other services. We do not control their independent privacy or security practices. Review the privacy notice of each third party before providing information.

17. Changes to This Policy

We may update this Policy to reflect changes in our practices, technologies, services, or legal obligations. We will post the revised Policy and update the effective date. When required, we will provide additional notice or obtain consent. Material changes do not retroactively expand a previously granted TCPA consent.

18. Contact Us

Questions, privacy requests, communication preferences, do-not-call requests, and complaints may be directed to the following monitored contact points:

Yanchewski & Wardell Enterprises, dba EcoWater SoCal
Attn: Privacy and Compliance
2241 La Mirada Drive
Vista, CA 92081
Email: info@ecowatersocal.com
Telephone: (760) 754-1960
Website: https://ecowatersocal.com

Please do not include Social Security numbers, complete payment-card numbers, financial account credentials, or other highly sensitive information in an unencrypted email.